The Shifting Conversational Center of Gravity
As an agency, we work with our clients to figure out where the bulk of the conversations in their industries are taking place – and help them join the conversation, vs. shouting louder and attempting...
View ArticleFacebook News Feed Update: What Brands Should Know
Facebook is consistently rolling out updates and new features, so it’s a priority for us to stay up-to-date on all the changes (big and small) and what they mean for brands and our clients. The recent...
View ArticleWebinar with IBM: Generating Leads through B2B Content Marketing
The B2B industry is experiencing a major shift in the way prospects discover information about a brand or their products and services. Customers are increasingly using digital channels for brand...
View ArticleSocial Networks: Choose Wisely, My Friend
Mashable recently posted an article called "When One Social Network Is Enough" about how many social networks people really need and how they determine which social networks to stick with. That number...
View ArticleTop 5 Digital Marketing Headlines: Week of 6/23/13
The following blog post was contributed by Agency Marketing Intern Neha Basu. Connect with Neha on Twitter at @Nbasuuu. Every day, the Digital Influence Group team follows breaking industry news...
View ArticleDigital Influence Group Named a Finalist in Health Care PR & Marketing Awards
On July 29, 2013, Digital Influence Group was thrilled to be named a Finalist in Ragan’s 2013 Health Care PR and Marketing Awards, which celebrate advancements in health care marketing and imagination...
View ArticleTweeting While Traveling: How Much Is Too Much?
The world’s first Twitter Experience hotel is here. The Sol Wave House in Mallorca, Spain has rebranded itself to attract a young, social crowd. Guests at this beach hotel can #meetnewfriends through...
View ArticleStop and Read the Tweets
Hidden among the links, Vines and lead cards is the occasional message that will stop you in your tracks. Right there in 140 characters. It’s not today’s lunch menu or what the plan for the afternoon...
View ArticleWhat You Can Learn about PR from a Wine 101 Infographic
Did you know the US surpassed Italy and France recently as the world’s biggest wine market? If you did, perhaps you celebrated with a glass of wine? No doubt those in this category understand the...
View ArticlePR SPAM: Don’t Do It Kids
This post could get me fired. But I’ve always been one to rock the boat, so I’m going full-steam ahead anyway – batten down the hatches and man the mizzen mast! Media relations, specifically pitching...
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